OKR &
Goal Management

OKR stands for Objectives and Key Results – a goal system that links qualitative goals (objectives) with measurable outcomes (key results). Goal management also includes classic approaches such as KPIs, MbO or individual goal agreements. The shared aim: to translate strategy into clear, trackable goals at company, team and individual level.

We accompany the entire process – from analysing your existing goal structure through selecting and designing the right framework to introducing and supporting the first goal cycles. In doing so, we enable your managers to work with the new system so it is sustainably anchored in everyday work.

OKRs are particularly suited to growing companies that want to create alignment and focus across multiple teams. In principle the framework works regardless of industry or size – what matters is a willingness to embrace transparency and regular review cycles. For organisations preferring a leaner approach, an alternative goal system can also be the better choice.

As a rule we plan 4–8 weeks for the design and introduction of the first goal cycle. We then actively support the first 1–2 review cycles until the system runs independently in your everyday leadership. Scope and duration depend on company size and the existing goal culture.